Rouleur Society launches clubhouse bike shop partnerships
News that Rouleur is moving beyond print, events, and podcasts, is going to grab the attention of many cyclists, with the announcement of Rouleur Society marking a new venture for the brand.
Announcing the launch the team make clear that Rouleur Society is a global network of clubhouses and cycling communities, extending from Milan to London, Tokyo to Sydney.
The clubhouses will be stockists of the magazines, off-bike Rouleur clothing, curated premium retail accessories, and a soon-to-be launched, limited edition Rouleur Society cycling club jersey.
Ed Pickering, Editor of Rouleur, said: “Cycling ‘shops’ have always been hubs of the cycling world, offering so much more than just a retail experience. Now more than ever, it is important to support these institutions and the Rouleur Society is an opportunity to do that, while putting ourselves out there into even more areas of the global cycling culture.
The limited edition jersey will be released later this year, personalised for each Rouleur clubhouse, only available in-store. The jerseys are made from a recycled performance fabric with excellent sweat-wicking properties and UV protection in a racing cut. Like Rouleur itself, the design is inspired by the past, but is looking to the future – classic style references mixed with a modern pattern, featuring our collaborative approach with our clubhouse partners.
At launch the list of 15 partner clubhouses reads:
- Aita Shop – Beijing
- Bikes n Bites – Singapore
- Cafe Peloton – Dubai
- Ciclos Perfecto – Madrid
- Corsa Corsa – Tokyo
- La Bicicletta – Toronto
- La Course Velo – Manila
- MC Cyclery – Kensington, New South Wales
- Palo Alto Bicycles – Palo Alto
- Rochat Cycles – Aubonne
- Sepeda Kita – Jakarta
- Signature Cycles – Connecticut
- The Bike Artisans – Kuala Lumpur
- Watts Sports – Seoul
- 106 Clubhouse – Taipei City
In the UK Rouleur Society can be found at the iconic Look Mum No Hands, arguably one of the most influential bike shop and café venues in the country.
Rouleur’s purpose is to tell the stories of cycling culture, and the Rouleur Society continues that – each clubhouse is an epicentre of cycling culture, in symbiosis with the local cycling communities that make up our global collective with a shared passion.
Rouleur Society is about the love of two wheels and the things that as cyclists we share, while also celebrating our uniqueness.
As well as the collectable, regional jerseys that members of our community will be able to collect on their travels, our clubhouses will also be able to participate in rides, events and much more.
First published in 2006, Rouleur magazine is independently owned and produced, by cyclists for cyclists, committed to telling human stories from inside the sport and culture of cycling. Rouleur produces quality in-depth writing, photography and art in a collectable journal published 8 times a year, while also bringing that same love of cycling and obsession with quality across its website, app, podcast and events
2022 saw Rouleur Live at a new venue – the Truman Brewery – breaking ticket sales records for the event, with 50% more tickets sold.
