Lincolnshire-based Batribike has recruited Russ Masters as Business Development Manager.
Masters brings with him a wealth of industry experience to the company as it expands the Danish designed, Promovec powered range for 2019. He has previously worked with Scott and Moda and will drive the dealer network expansion.
Masters will work alongside Sue Coulson who will continue to work with dealers in the south.
Steve Coulson, Managing Director of Batribike, said: “We are delighted to welcome Russ to the team. This is the perfect time for the Batribike dealer network to be expanding. Russ’s in depth knowledge of the cycle industry and his passion for cycling will drive the growth and future success of our dealer base.”
Masters can be contacted on firstname.lastname@example.org