Wahoo rolls out Kickr Experience Stations with 150 bike retailers

Wahoo has announced that it has begun recruiting 150 retailers to become Kickr Experience Station partners.

Giving customers the chance to try before they buy, the firm has partnered Zwift to give customers an interactive experience of the “realistic ride feel” turbo trainer.

“Wahoo is committed to expanding indoor bike training,” says Chip Hawkins, CEO of Wahoo Fitness. “Establishing a network of Kickr Experience Stations in top dealers allows us increase consumer awareness while reinforcing independent bike dealers as the go-to destination for Wahoo Kickr and Snap products.”

“It is great to see a leading supplier like Wahoo investing in my business; they understand how to leverage our traffic and expertise in order to reach customers”, says Ian Whittingham, Managing Director Sigma Sport in London.

The Kickr Experience Stations will be placed in over 150 top bike dealers in 17 countries. Stock will be supplied via the Rotterdam warehouse.

To read more on Wahoo’s plans for expansion, click here.