Scott Sports has announced it is now organising the global distribution of Bach Backpacks, in turn expanding its offering to the outdoor sector.
Based in Kilkenny, Ireland, Bach develops, designs and markets both technical backpacks and travel equipment. Through this new distribution deal, Scott will enforce service and presence of the brand’s products in major markets.
Beat Zaugg, Scott Sports CEO, said: “With Bach, we will complete our brand and product portfolio. We see a great opportunity to create synergies in operation and distribution. Bach develops innovative and technical products, which fits perfectly with the brand and product strategy of Scott Sports.”
Scott subsidiaries and distributors have been handling sales and customer services from 1st February, with pre-season orders and deliveries honoured and shipped per the terms and conditions of dealer agreements.
Martin Wiesmann, CEO of Bach, said: “After many years of driving and guiding the brand together with my team, I’m honoured and proud to bring the brand in to the Scott organisation, which has a proven structure that respects the culture of smaller brands.”
Maarten Herteveld will continue to work for Bach as the brand manager.