Sea Otter Europe expand expo zone again; 80% already booked

Sea Otter Europe are, for the second time, expanding the available 2022 expo zone space.

The organising team comments that an, “increase in size planned for 2022 was designed to re-accommodate spaces that did not feature in 2021 as well as to create a new area reserved especially for bike brands. However, this increase is already proving insufficient and, due to interest from the professional sector, Sea Otter Europe can now confirm that the expo zone will be further expanded.”

Highlighted in the announcement, “the festival continues to be committed to strengthening and improving the Demobike programme with bike testing for practically all types of bikes (MTB, gravel, road, urban and especially e-bikes).” This opportunity to demo product, a critical part of events of this kind, is also extended to component manufacturers, “so that visitors can be even more sure of making the right decision when it comes to purchasing.”

As the festival platform expands, so does the area of interest which it focuses on. This is reflected through the Sea Otter Europe Green Zone, which aims, “to highlight and strengthen areas that also contribute to the world of cycling. Among other things, this involves the recovery of urban mobility and the promotion of tourist destinations through cycling.” Importantly, this will included, “take a closer look at … places where you can explore new regions on two wheels, as well as brands with a special link to urban mobility.”

The concept of ‘Mobility‘ continues to evolve, rapidly becoming a significant focal point for the cycling industry, where urban active transport – in the form of e-mobility and micromobility – has also drawing strong intertest from both the automotive and motorcycle manufacturing sectors. As a result, who rides bikes, why and where they are ridden, is also evolving rapidly, presenting real opportunity for businesses embracing this new wave of bicycle riders.

This is as applicable for holiday operators, where e-bikes appeal when previously cycling may not have, as is for manufacturers supplying OEM components, or brands offering ready to ride solutions to a market sector with very different motivations and desires – the old hot button of ‘lighter and faster’ is no longer the only sales driver in town.