She’s Electric to host community eBike events in Gloucestershire this September

Sustainable transport start-up Loud Mobility will bring its national eBike campaign She’s Electric to Gloucestershire next month, with two community events planned.

Working in partnership with Gloucestershire County Council’s Think Travel Team, the campaign aims to empower more women to choose eBikes and e-cargo bikes for everyday journeys. The events will take place at Gloucester Quays on 13 September and Montpelier Gardens, Cheltenham on 27 September, offering participants the chance to try out eBikes, e-cargo bikes and e-scooters with guidance from experts.

While the initiative is designed to encourage women to take up electric cycling, organisers stress that the sessions are open to everyone.

“We know eBikes can replace many short car journeys and play a big role in achieving modal shift, but there are barriers that still prevent many women from adopting them,” explained Caz Conneller, She’s Electric Project Lead at Loud Mobility. “These events provide a safe, supportive space for people to test out different options and get advice.”

For the first time, the campaign will also feature e-scooters, thanks to a partnership with Voi, operator of Gloucestershire’s micromobility service.

“Making micromobility more inclusive is something we are deeply committed to at Voi,” said Christina Moe Gjerde, Vice President of Northern Europe. “We hope these events can help break down barriers and close the gender gap in micromobility use.”

The Gloucestershire events mark the seventh and eighth She’s Electric gatherings since the campaign launched in 2024, and represent its second collaboration with a local authority.

Alongside test rides, the sessions will highlight the council’s new infrastructure project, the Cycle Spine — a 26-mile cycle path linking Cheltenham and Gloucester. The route is designed to make walking and cycling safer and more appealing, and forms part of the county’s broader commitments to climate action, public health and road safety.

“I hope events like this, and investments like the Cycle Spine, will encourage more women to take up cycling and boost participation across the board,” said Cllr Roger Whyborn, Cabinet member for Sustainable Transport at Gloucestershire County Council.

Previously, the Bicycle Association’s International Perception Survey Report, which highlighted the need for positive change in the cycling industry to foster a more inclusive, anti-discriminatory culture. The report outlined recommendations, ranging from diversifying leadership and ensuring pay equity, to offering flexible working, mentoring opportunities and greater visibility for women and marginalised groups.