Shimano has announced that it has reached a deal to acquire protective gear label Lazer Sports.
Subject to regulatory clearances, the move to take over the Belgian helmet company is expected to close in the second half of 2016.
Founded in 1919, Lazer is the world’s oldest helmet company, designing and producing headgear for cycling, winter sports and leisure, exporting those goods to 50 countries.
Sean van Waes, Managing Director: “This is a complete win-win for Lazer and Shimano. It allows Lazer to concentrate on what we do best – innovation – helping us to become the biggest helmet brand in the world at a faster pace whilst giving Shimano access to the best helmets in the business.”
“By combining Shimano’s customer base with our unique patents, technologies and products, the Shimano group will be well positioned to equip road, MTB, urban and leisure bike riders with a full mix of innovative components and accessories.”
Under the terms of the acquisition agreement, Lazer company owners Sean van Waes and Peter Steenwegen, Sales Director, will remain an integral part of the Lazer management board. All staff will also remain with the company at its base in Antwerp, Belgium.
Marc Van Rooij, President of Shimano Europe: “When we made the decision to expand our portfolio we were looking to invest in a strong and successful global brand that resonated well with consumers. We’re very pleased to say that in Lazer we found the perfect match.
“We have become big fans of Lazer products and what Lazer has achieved. This exciting acquisition allows us to strengthen our position in key markets across the world and benefit from the technological expertise Lazer has built up in its helmet division. We look forward to working with our new Lazer colleagues in the near future.”