Silverfish to distribute Troy Lee Designs to UK bike dealers
Troy Lee Designs has revealed a new distribution partnership with Silverfish UK, which, as of 1 June 2026, is the official distributor for Troy Lee Designs’ Bike Helmets, Tech Gear, Protection and Sportswear in the United Kingdom.
Silverfish is ready to support Troy Lee Designs’ existing UK dealer network with sales and service. Inventory, including Spring 2026 is in the Silverfish warehouse and ready to ship.
“We’re excited to begin this new chapter with Silverfish,” said Troy Lee CEO and Founder. “Their strong relationships within the UK MTB industry, premium brand portfolio, and commitment to supporting premium independent retailers make them a natural fit for Troy Lee Designs as we continue to grow the brand in the UK.”
Troy Lee Designs would also like to thank Saddleback for their partnership and support over the past 10 years.
Silverfish founder Darren Mabbott commented: “We’ve known and admired Troy’s work since the very early days of mountain biking and it is a huge honour to be partnering with Troy now. Troy Lee Designs is a prestigious brand which sits perfectly alongside our long-established portfolio including Fox Factory, Yeti Cycles, 100%, Norco, Peaty’s and Race Face. We’re a natural fit for TLD and I’m sure our dealers will be absolutely thrilled with the news, we’re certainly excited to get started with the brand and we should have stock ready to ship within the next few days.”
All current and future UK Troy Lee Designs bike dealers are encouraged to contact Silverfish directly regarding product availability, dealer support and Spring 2026 and Fall 26 bookings.
