Friday, 29 March 2024
News

Specialized announce the opening of Rutland Water store

Specialized UK has announced the opening of Specialized Rutland Water, located on Rutland Water’s south shore.

The announcement highlights that the new store is positioned as a destination bike shop, delivering a premium experience, which offers plenty of choice for all types of cyclists. Spread across two floors, customers will find bikes, e-bikes, clothing and accessories from Specialized.

To celebrate the occasion, the brand are inviting people to join them for an opening party, taking place on Saturday 3rd December!

On the day the brand will have:

– Free demo rides on bikes like the new Diverge STR, Crux, Turbo Levo and Turbo Creo
– Goody bags supported by our friends at Wahoo
– The chance to win a Rockhopper worth £629
– Lucky dip giveaways where you can win a Specialized helmet
– Hot drinks and snacks

Having taken over the Rutland Cycling business earlier this year, the store represents the first relaunch / rebrand, for what was originally the second Rutland Cycling store, which, upon acquisition, was a Giant Concept Store.

Cycle hire will remain a feature of the store, something which has historically been an integral part of the offering at the Rutland Water site.

Specialized mtb with Rutland Cycle Hire stickers on top tube