Squire appoints Neil Hudson as Two-Wheel Brand Development Manager

British security manufacturer Squire has appointed Neil Hudson as its new Two-Wheel Brand Development Manager with responsibility for elevating the Squire brand across cycle and motorcycle markets.

Neil brings a lifelong passion for mountain biking and the great outdoors to his new role and will work closely with distributors, such as UK partner Ison Distribution, to expand Squire’s dealer network across the UK. Additionally, Neil is a qualified mountain bike instructor with a background in sports coaching, outdoor education and outdoor guiding in Norway.

With a background in design and marketing, Neil will develop new marketing strategies across all media platforms, as well as supporting new product development and product launches.

He said: “I’m very excited to join the Squire team. Having the opportunity to bring my personal experience and passion for cycling to two-wheel sectors and working with such an iconic British security brand, it’s a great fit.  I’m very much looking forward to being part of Squire’s growth plans. ”

In the near-term, Neil will be managing Squire’s presence at UK and international bicycle and motorcycle festivals and exhibitions. He will also be developing Squire’s partnership with two-wheel brand ambassador, adventure motorcycling legend Nick Sanders MBE.

Countertop lock displays from Squire worth more than £200 are one of many prizes offered to bike shop participants of CyclingIndustry.News annual market research which closes tomorrow. If you are an independent, UK-based store or workshop you can still take part here.

The Squire name has been at the forefront of lock making since 1780 with a history carried down through eight generations of the Squire family.