SSEH announce creation of new cycling equipment room

Silverstone Sports Engineering Hub (SSEH) has announced the creation of its new equipment room. The equipment room will provide an extra service to customers using the Sports Performance Wind Tunnel (SPWT), by giving users the option to utilise the latest cycling products during their test sessions in the SPWT.

equipment roomProducts from industry leading manufacturers including: Kask, MET, Scott, Bioracer, Endura and many more are now available to use during testing. Apparel ranging from helmets to skinsuits and overshoes to saddles are present in the equipment room.

In addition, SSEH are looking for more manufacturers to work with. This project gives companies the perfect opportunity to showcase their new products and give them exposure with some of the best riders, teams and coaches in the world of cycling. The potential for generating sales is high and it is SSEH’s intention to forward any sales interest on to manufacturers.

Gary MacDonald, Wind Tunnel Manager said: “We’re inviting professional teams, bike manufacturers and clothing brands to access state-of-the-art facilities that until now have been the preserve of only the best funded national federations.”

Earlier this year saw pro bike fitter Stephen Roche utilise the Silverstone wind tunnel for his bike fitting business. Roche has been involved with industry leading wind tunnels for some years, including Southampton and The Boardman Performance Centre working with elite athletes. The Silverstone wind tunnel is now regularly frequented by Roche who invites customers keen to streamline their aerodynamics along for specialist sessions.

For more information about products and services, the group can be contacted via email.