TBI survey indicators show triathlon biz optimism on the rise

Triathlon Business International (TBI) today announced the results of its 5th Industry Confidence Survey, conducted by MultiSport Research Ltd, which hinted at a positive “turning point” for the industry.

An overview of the findings revealed that five of the survey’s nine categories (business conditions, prices, sport of triathlon, customer demand and staffing levels) showed a positive increase over last year’s results.

Nine main data points form the basis of the TBI US Industry Confidence Index: customer demand; staffing levels; annual profits; competition; business conditions; prices; household finances; U.S. economic conditions; and the sport of triathlon.

Highlights of the findings include:

  • After a lull, customer demand is back in the positive this year, up 0.4 points compared to 2015, with an index score of 100.4.
  • Staffing levels have held firm with the area retaining a positive index score for 2019, scoring 100.1.
  • Business conditions remained firmly in the bottom half of the ranked industry confidence back in 2017, however an uplift in 2018 has seen an index score of 101.5 this year.

The inaugural Confidence Survey was implemented in January 2015 and provided a baseline for the data gathered each year since. Participants were involved from all corners of the sport, including coaches, retailers, manufacturers, event producers, service providers and brand owners.

The participants responded to 14 online questions that asked for their impression of: customer demand, staffing levels, personal/household finances, product/service pricing, profits, growth/business of the sport, business competition and U.S. economic conditions.

TBI members receive the full report including the data sets. Non-members can purchase the full report for $99. For more information, email jan@triathlonbusinessintl.com.

Hayley Everett

Multimedia Reporter

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