Beeline Bikes has added Ted King as a brand ambassador.
King spent ten years as a pro road cyclist with a resume that includes Grand Tours, World Championships races and seven personal victories. Since retiring in 2015, King has continued to be heavily involved in cycling through advocacy, mixed terrain racing, charitable endeavors and brand relationships.
“It’s a good day in my book when I help get more people riding bikes. Professional racing was an incredible chapter of my life, and I’m now entirely embracing a new facet of cycling. We’re in the midst of change in the sport with more people taking a bike in the directions of exploration and everyday life. It’s an exciting time in cycling,” said King.
“We are extremely excited to have Ted join the team,” said Pete Small, Beeline’s COO. “Not only has Ted performed at the highest level of cycling, but has also continued to be involved with the sport in a variety of ways. We look forward to working with Ted to fulfill Beeline Bikes’ mission to get more people riding bikes.”