Rose Bikes showroom lands in former Government department

Direct sale bike label Rose Bikes will have its fleet in a physical UK location for the first time thanks to the purchase of a former Government building by a multisports business.

Endurance Business reports that the former UK Department of Work and Pensions building in Nottinghamshire has been bought by the RGMM group, which intends to utilise three storeys of space for a manufacturing, a sports showroom and mail order. The firm’s head offices will now also sit within this Sutton-In-Ashfield branch.

Training services will be another thing on offer from the retail arm (RG: Active), with customers given the same options the firm’s London customers have had when it comes to formulating tailored progress plans.

RGMM CEO, John Brame told the triathlon site: “Opening the new showroom to the public is a major step in our renovation programme. People can now walk through the door and see what we’re doing inside this huge building. Even if they just want to call in and grab a coffee, everyone is welcome.

“The upstairs of the building is taking shape as a seminar and meeting space for many of the sports clubs and teams that we’re working with, and we’re taking enquiries from businesses that might like to rent office space from us.”

Stocked by the large scale store will be Pro-Lite wheels, goods from Flare Clothing, Fenwicks, Bolle, Rose Bikes and plenty more for the triathlete.

RG Active branches exist in Nottingham, Sutton-In-Ashfield and London.

The new showroom is found at 70-78 High Pavement, Sutton-In-Asfield, NG174FY. The store will open from Tuesday to Friday from the hours of 9AM to 5PM and on the weekends at 9AM to 3PM.