TIME Pedals partner with Trek-Segafredo

TIME Pedals have announced a new multi-year agreement, becoming the exclusive pedal supplier for Trek-Segafredo men’s and women’s WorldTour teams.

The agreement, part of SRAM’s partnership with Trek, marks the return of the brand to the men’s WorldTour and the expansion of its pedals to now 3 women’s WorldTour teams, with Trek-Segafredo joining Canyon//SRAM Racing and Team SD Worx in riding TIME.

“We proud to support this first-class WorldTour team for the coming seasons. It’s a huge step for us to return to the to the the biggest races with Trek-Segafredo,” said Benjamin Marinier, product manager. “TIME pedals are lightweight, aerodynamic, comfortable and adjustable. We spent much time with the athletes to set up everything according to their needs.”

“There is no better demonstration of the quality and performance of a pedal than a WorldTour team who has so many choices selecting them for their use. We are excited to see what Trek-Segafredo can accomplish on arguably the most proven pedal system in the world,” said SRAM CEO Ken Lousberg.

Trek-Segafredo riders join a ‘who’s who’ of pro cycling from the 1980s through the 2000s, with legends including Greg LeMond, Miguel Indurain, and Tom Boonen all riding the French manufacturers pedals.

In August of 2021 SRAM announced that it has opened a new TIME Pedal factory in Portugal after acquiring the sport pedal business from Rossignol earlier this year. Reports at the time highlighted that the facility will produce 200,000 pairs of pedals per year, creating 25 new jobs by November of 2022.

In the UK TIME Pedals are distributed by ZyroFisher.