Trash Free Trails invites cycling brands to join environmental partnership initiative

Trash Free Trails (TFT) is inviting more cycling brands and businesses to join its growing network of partners in tackling litter and protecting the UK’s off-road spaces.

The not-for-profit organisation is opening new partnership opportunities that allow companies to contribute to its mission as Programme Lead Partners, helping shape the direction of TFT’s core initiatives or through one-off event collaborations.

TFT is also encouraging donations to its Purposeful Adventure Fund, which supports “hardly reached” communities to experience outdoor adventure and environmental education, promoting inclusion and access to nature.

Founded in 2019 by Dom Ferris, the small Community Interest Company (CiC) has made an impact over the years. More than 5,000 volunteers have joined its activities, with over half a million pieces of litter recorded and removed from trails, saving UK taxpayers an estimated £550,000 in public clean-up costs.

Over the past few years, Trash Free Trails has broadened its reach beyond the outdoor and cycling sectors. The organisation received an Honorary Mention in the European Union’s Prize for Citizen Science 2024 and has contributed to key UK circular economy initiatives, including the Deposit Return Scheme for drinks containers. Its annual State of Our Trails reports have also drawn attention from policymakers, underlining both the environmental and social value of trail networks and the need for greater recognition in national and international policy.

Recognised by Singletrack and the European Network of Outdoor Sports, TFT has proven that trails play a powerful role in community building, wellbeing and nature connection.

“Our partners are more than donors—they’re part of our community,” said Dom Ferris, CEO of Trash Free Trails. “We start with shared care for trails and wild places, prioritising real outcomes on the ground—clean trails, stronger connections with nature, wellbeing and inclusion. We then translate that work into clear data for ESG and sustainability reporting, reinforcing the positive act of supporting people to protect the places they love.”