Tredz appoints new Head of Commercial

Tredz has appointed Brian Dix as Head of Commercial, effective 15 April.

In his new position, Dix will be responsible for leading the buying and merchandising teams, strengthening trusted supplier relationships, identifying new growth opportunities and ensuring the business continues to offer the right brands and products at the right price for cyclists across the UK.

Dix brings experience across buying, merchandising and category leadership within omnichannel retail environments. With a track record of driving growth, improving stock efficiency and building high-performing commercial teams, he will play a central role in shaping Tredz’s product, pricing and supplier strategy.

Throughout his career, Dix has led large buying and merchandising functions, overseen significant improvements in stock health and working capital efficiency, and delivered margin growth through structured category management and supplier partnerships.

Tredz added that Dix is known for his data-led approach and passion for continuous improvement, combining strategic oversight with hands-on execution.

“Brian will be a fantastic addition to an already talented and high-trust team. His extensive experience across specialist cycling retail and ecommerce, combined with his customer-first approach and values-led leadership style, really impressed us,” said Pippa Wibberley, Managing Director of Tredz.