UK’s MiRiDER seeks long-term distribution partners for European push

UK compact folding electric bike brand MiRiDER is sighting expansion in Europe, seeking “the right long-term partners” as it looks to scale internationally.

The brand, which now lists in excess of 200 UK retailers from a standing start of zero when it launched five years ago, has listed its priority markets as Germany, the Netherlands, France, Spain, Italy and Scandinavia.

Martin Higginson, Co-owner of MiRiDER, told CIN: “After five years of building MiRiDER into one of the UK’s most trusted and innovative folding eBike brands, we’re now ready to take the next step and expand into Europe.

“We’ve proven the concept at home — with over 200 retailers, multiple awards, and Made in Britain certification — and now we’re actively seeking long-term distribution partners who share our values and vision for growth. As a family-run business, we’re proud of what we’ve built and excited to bring something genuinely different to new markets across Europe.”

The brand became Made In Britain certified brand makes regular appearances at UK trade shows, including long running COREbike and upstart CIN Live.

Interested parties can start the conversation by emailing [email protected]