Ultra Sport Europe inks deal with CBD label

Ultra Sport Europe has inked what is potentially a bike industry first, inking a deal with a CBD business.

The first to list on the New York Stock Exchange, cbdMD has steadily built a profile in the sports world with sponsorships running from motocross to golf, yoga to football.

“We always look for a point of difference when considering a new brand,” says Gordon Way,  of Ultra Sport EU. “There are few that actually meet our criteria but cbdMD, for us, is a no brainer. Of course we were intrigued by the fact that they’re the first CBD Company to be listed publicly on the New York Stock Exchange, but what impressed us the most was their approach to manufacturing and developing products. Of course, it also helps that their target audience is right in our area of expertise. It’s a natural fit.”

Way continued by saying, “We get offered brands all the time and there are few that impress us as much as cbdMD. Everything is in place – the product, the marketing, the commercial strategy, and a great team based in the U.S. From start to finish, this deal has taken just a few short weeks to complete. We’re excited to get going with cbdMD.”

Thierry Way (T) will be taking responsibility for cbdMD. “This is a great proposition for our retailers and our athletes alike. We’re inviting anyone interested in getting involved to get in touch – whatever market, whatever sport, there is a great opportunity to bring your customers and followers a safe, premium quality, CBD product. We are in the process of assembling our U.K. sales team and athlete programme.”

Ultra Sport EU are a specialist sports distributor selling to retailers around the U.K., Ireland, and beyond. Operating out of an HQ in Castle Donington, they serve independent and chain retailers of all sizes.

The distributor is contactable on 01332 813 150, or by email here.