Upgrade Bikes go live with Vee Tire distribution

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Having teased a small range back at January’s Core Bike show, Upgrade Bikes is now a fully fledged distribution partner for Vee Tire Co.

With strengths in the wheel market, the addition of the diverse tyre portfolio allows dealers a plethora of options when servicing customer’s requirements.

VEE’s has strength in the emerging Plus Size MTB and FAT categories, as well as offering a strong line in CX-Gravel and BMX tyres. Further key lines for the road market include models such as the Apache and Rain Runner.

Tyres are imported via UK’s VEE automotive and truck tyre distributor, Treadsetters. As VEE demand grows, Upgrade intend to add additional models but always with a focus on marketing a clean tyre brand with healthy margins for dealers.

Retail partners can now place orders here.