Velobrands seals UK distribution deal with Arisun Bicycle Tyres

Velobrands has announced it will distribute budget to mid-price tyre brand Arisun Bicycle Tyres in the UK.

Arisun will only be available in quality independent bike shops, with competitive pricing and strong introductory offers for new dealers. Velobrands already distributes the likes of Kask, Juice Lubes, Supacaz and Chapeau amongst others.

Managing Director Will Miles, said: “Arisun Tyres will be a great addition to the UK market and compete well with the more established brands on and off the road. We’re looking forward to offering them to our dealer network and seeing them benefit from the margins we’re able to offer. We’re sure customers will also be really impressed with the retail prices.”

The range includes tyres for road, off-road and urban cycling, with a particular focus on budget to mid-price products.

Arisun Tyres is owned and manufactured by Zhongce Rubber, China’s largest tyre manufacturer, and is referred to by the manufacturer as its flagship brand. Founded in 1958 and ISO 9001 certified, Zhongce produces over one million bicycle tyres each year for various well-known cycling brands.

Customers within the M25 who have previously purchased Arisun Tyres from Richard Allmark will still be able to do so.

Further information on the tyre brand can be found here.