Velobrands sorts out Bridgedale Outdoor socks distribution deal
Bridgedale Outdoor is partnering with Velobrands as its exclusive UK distributor for the recently launched MTB range of socks. This collection was developed following extensive research with Mountain Bikers over a three-year period.
The result is the what the brands says is the world’s first technical MTB sock collection, which embodies Bridgedales DNA of comfort and durability that is present throughout their Hike, Trail Run and Ski collections.
Bridgedale have been knitting technical socks in our factory in Northern Ireland for over 100 years and are known globally for unrivalled comfort and durability.
Bridgedale is reportedly the UK’s technical outdoor sock market leader and sells into 45 countries across the globe.
Mark Brennan, Bridgedale’s MD, said: “Velobrands are an established, well respected, bike specialist distributor based in the Southwest of England. In addition to developing and owning their own successful Juice Lubes brand, they have been representing premium brands such as Kask, Bike Finder, and Absolute Black in the bike market since 2010.
“They are the perfect fit for Bridgedale bringing us industry knowledge and branding building expertise in the UK cycle distribution channel. We are excited to working with them to develop the Bridgedale brand with a new group of Consumers and retailers and look forward to a long and successful partnership.”
