Wilderness Trail Bikes (WTB) now exclusively available via Saddleback in UK & Ireland
Saddleback has secured distribution duties for Wilderness Trail Bikes (WTB) in the UK and Ireland, with stock available for dealers now.
The distributor said that WTB’s focus on making the best cycling equipment and constantly pushing product evolution and innovation is in perfect alignment with Saddleback’s ethos and that of the rest of Saddleback’s performance-orientated portfolio.
From its humble beginnings over 40 years ago, with the founders tearing down Mt Tam back in 1982 on ill-equipped cruisers, WTB now produces tyres, saddles and wheel solutions.
A constant in the industry while trends came and went, WTB forged its own path, introducing the 29” tyre standard back in 1999 and, more recently, developing the Road Plus category for tyres and rims.
Richard Mardle, Saddleback Brand Director, had this to say of the new partnership: “With such a long history of innovation firsts in the mountain and gravel bike world, WTB is a brand we had coveted from an early age, not just in business but as riders. We are extremely happy to partner with the WTB team to rebuild the brand within the UK and Irish markets, across all retail channels, with the exciting line up of new products to come.”
Gary Gleason, Vice President of Sales at WTB, adds: “WTB is excited to partner with Saddleback for UK and Ireland distribution. We are humbled to be in such great company within their brand portfolio. Their dedication to supporting retailers with premium brands and products aligns perfectly with the innovations we have in the pipeline.”
Saddleback added that it will be building upon a global market leading position in mountain and gravel, enhancing and supporting the brand across all channels to reposition it back into the marketplace.
WTB products are now available through Saddleback for the UK and Ireland. For more information on Wilderness Trail Bikes, dealers can contact their area representative or get in touch with the Customer Services team at info@saddleback.co.uk or by telephone on 01454 285285.
