The free online fundraising platform, BetterWorld, has successfully helped raise $97,147 to support EF Pro Cycling, Cannondale and USA Cycling’s recent campaign to establish cycling programs at Historically Black Colleges & Universities and Tribal Colleges and Universities. The digital campaign, which recently closed, gave individuals the opportunity to win a bike ridden at the 2020 Giro d’Italia.
Thanks to December’s campaign through BetterWorld, USA Cycling will be able to increase racial diversity in cycling at the collegiate level. Inspired by St. Augustine’s University’s launch of the first HBCU cycling team, Cannondale and EF Pro Cycling recognized the opportunity to support diversity initiatives and take action with USA Cycling. The campaign engaged a total of 2,735 donors.
Whit Hunter, co-founder and CEO of BetterWorld said: “It has been a privilege to work with USA Cycling on their campaign to increase racial diversity in cycling programs. We look forward to continuing this partnership and supporting nonprofits everywhere in changing the world for the better.”
BetterWorld’s easy-to-use, fully interconnected fundraising tools, allow nonprofits and individuals to raise critical donations at zero cost and has amassed over 10,000 new organizations in the past 10 months.
Tim Johnson from USA Cycling said: “BetterWorld’s platform proved to be easy to use and gave us full control to ensure compliance, and our supporters gave rave reviews on the experience!”
“Cycling is a sport with a great history in the U.S. and with passionate members across the country. Rallying around this initiative showed what our community is all about,” he added.