Yuba Bicycles names Courtney Wilson Marketing and e-Commerce Manager

Cargo bicycles and add-ons brand Yuba Bicycles has named Courtney Wilson to serve as marketing and e-commerce manager.

Wilson brings a deep marketing background to the Yuba team, with key experience in the cycling, software and apparel industries. Most recently as the marketing content lead for Giant Group USA, she executed digital marketing for their Giant, Liv, Momentum and CADEX brands. She also formerly worked at the e-commerce company Wayfair, supporting teams in the US and Germany on SEO and marketing analytics.

“Courtney brings a ton of creativity mixed with practical execution to our team,” said Benjamin Sarrazin, CEO of Yuba Bicycles. “Her passion for sustainability and helping grow the cycling community fits the Yuba brand perfectly and we’re excited to have her join the team.”

Before joining Giant, Wilson was immersed in neutral ride and race support (SRAM, Elite Racing) for road and gravel events including the Women’s Tour of California and USAC National Championships.

“As Yuba continues to experience rapid growth, Courtney brings even more expertise to implementing our digital and marketing campaigns and supporting our day-to-day e-commerce business operations,” said Justin Gottlieb, Yuba’s director of sales and marketing.

“I’m thrilled to join the Yuba team and help market such an impactful brand,” said Wilson. “Yuba’s passion for developing innovative products and for growing the community of cargo bike enthusiasts is incredibly inspiring. I look forward to helping put fewer cars on the road – and more people on these great bikes.”

Courtney will be based in Lake Forest, CA at Yuba’s brand-new US headquarters.