Zwift and Qhubeka partner for in game incentives, set to fund 5,000 charity bikes

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Communities in rural South Africa are set to benefit from an innovative charity bike scheme as part of a Zwift and Qhubeka fundraising idea.

Offering Zwift users in game incentives, the fundraising effort will unlock Team Dimension Data for Qhubeka training kit and Qhubeka branded Cervelo S5 bikes, costing $25 and $183 USD, respectively, to activate.

The $183 for the Cervelo bike represents the cost required to assemble and deliver a Qhubeka Buffalo Bike to communities in need.

“Team Dimension Data for Qhubeka and our partners are united in promoting Qhubeka’s mission. In this respect, Zwift provides a perfect focal point for us. Unlocking a bike in Zwift to donate a bike for someone in Africa is a super cool idea,” says Doug Ryder, Team Dimension Data for Qhubeka’s Team Principal. “On a year round basis we will use the Zwift platform to engage with cyclists around the world, to educate about Qhubeka’s work and to inspire charitable fundraising. Our riders like Zwift, it’s great fun and a good training tool, but crucially it’s an accessible way to help us build the biggest fan base in cycling.”

Team Dimension for Qhubeka riders were among the first World Tour riders to adopt Zwift, with Edvald Boasson Hagen being their most high profile ‘Zwifter’.

Team Dimension Data for Qhubeka’s partnership with Zwift was announced on a live Zwift group ride led by Doug Ryder during the second rest day of the Tour de France.

“We’re thrilled to have Zwift on board the Qhubeka project. Their technology platform provides the perfect intersection for Team Dimension Data for Qhubeka, their partners and fans. Zwift will amplify this connectivity and can only be good news for inspiring people to become part of Qhubeka’s mission”, offered Anthony Fitzhenry, Qhubeka Founder.

To give to Qhubeka and unlock virtual goods to use in Zwift, donors should head here.