ZyroFisher appointed Zoe Brookes as Senior Marketing Manager

ZyroFisher has appointed Zoe Brookes as Senior Marketing Manager.

In her new position, Brookes will drive campaigns to support the company’s growing portfolio of UK and international brands, including its own Altura line. She reports to Chief Commercial Officer Nadine Thompson and leads a marketing team of four, with plans for further recruitment to support the expanding brand portfolio and the company’s longer-term ambitions.

Brookes brings more than 25 years of marketing experience, including over a decade at Pentland Brands for the specialist outdoor footwear brand Brasher.

She has also worked across other sectors, holding senior roles at container and self-storage company Mobile Mini, OASIS Floral Products and construction firm Merit.

“Joining ZyroFisher is a great opportunity for me. The business aligns so well with my own passion for the outdoors, and I love working with—and growing—premium, market-leading brands,” said Brookes. “Our portfolio ticks all of those boxes and I think it’s great to have a company in the North East that does that so well.”

Thompson added: “Zoe combines deep experience with genuine passion for her profession, and for the sports and outdoor sectors. That’s exactly what we need at ZyroFisher as we continue to evolve and expand the business in what remains a rapidly changing marketplace.”