ZyroFisher will take over the sole UK distribution of Evoc, starting with stock availability on September 1st.
Hot on the heels of the announcement that the Darlington distributor will also carry Niterider in the UK, the addition to the portfolio gives stockists access to a wide range of protective and hydration packs, travel bags and other accessories.
Ten years old this year, Evoc has gained traction in the market, having become the choice of athletes like Danny MacAskill and enduro star Hannah Barnes.
Sitting within the Fisher portfolio of brands, Evoc will be serviced by a team of Territory Account Managers, as well as being supported by ZyroFisher’s marketing team. The brand’s commercial activities will be overseen by Senior Brand Manager Ed Denwood.
Bernd Stucke, Managing Director, Evoc, commented: “ZyroFisher are ideally positioned to help Evoc fulfil our potential in the UK and Ireland. Our aim is to grow our IBD business with further expansion of our Evoc Program Store (EPS) program. At the same time, we would like to thank the whole Silverfish team for their hard work over the last eight years to get the brand to where it is now and we wish them all the best for the future. We look forward to working closely together with ZyroFisher in the bike, outdoor, travel, snow and photography categories to realise our ambitions in the territory.”
Nikki Hawyes, Head of Brands, ZyroFisher, said: “We are delighted that EVOC has selected ZyroFisher as their exclusive distributor and representative in the United Kingdom and Ireland. EVOC are an exciting and dynamic brand and we are confident that our activations and support will enhance their offering, enabling the brand to flourish in our region.”