ZyroFisher has announced the exclusive distribution of Niterider lighting goods, which are set to land in stock from August.
Started by surf enthusiast Tom Carroll, the lighting goods come well prepared for the worst of British weather.
Sitting within the Fisher portfolio of brands, NiteRider will be serviced by an experienced team of Territory Account Managers, as well as being supported by ZyroFisher’s marketing team. The brand’s commercial activities will be overseen by Brand Manager Michael Curtis.
Mike Ely, Chief Operating Officer, NiteRider, commented: “ZyroFisher share our commitment to providing their customers with outstanding service. As the leading Parts and Accessories distributor in the UK and Ireland, we are pleased to be working with ZyroFisher as we look to increase our brand presence in the region.”
Nikki Hawyes, Head of Brands, ZyroFisher, added: “NiteRider are an established brand in the USA but are yet to realise their full potential in our market. We are confident that our activations and support will enhance their offering, enabling NiteRider to secure a strong foothold in our region.”