ZyroFisher seals exclusive distribution deal with Joe’s No Flats
ZyroFisher has signed a new exclusive UK & Ireland partnership with renowned tubeless sealant experts Joe’s No Flats. Marking “a new chapter for the brand in the UK”, Joe’s products will soon be available to independent specialist retailers.
Joe’s No Flats has become a one-stop-shop for tubeless sealant and tubeless related accessories with a comprehensive range of products for riders in professional teams, road and MTB, recreational riders and city bikes. Innovative products on offer include the first sealant for high pressure road tubeless, a special high performance elite racing sealant and sealant remover to help with the removal of stubborn sealant stains.
Newly released at Eurobike 2023 is a new suspension smoother that will keep your suspension smooth and fully active. The range also includes high-quality lubes, cleaners and self-sealing tubes.
Alex Hertz, VP of Sales & Marketing for Joe’s, said: “After many years operating in the UK market, we are very excited to join forces with ZyroFisher to make our full product line available to UK shops and bike riders. We are confident that together we will become a significant brand in the UK market, caring about riders and the environment.
Rob Haycock, ZyroFisher CEO, added: “We are pleased to be working in partnership with such an innovative brand like Joe’s No Flats. Working together with the team at Joe’s we are confident we can help strengthen their reach to the IBD market and the end consumer, with a product range that complements the ZyroFisher portfolio.”
Joe’s No Flats commercial activities will be overseen by Brand Development Head, Blair Morgan.
The range will be available to order from ZyroFisher from late June, with stock arriving July 2023. For further information dealers can contact their ZyroFisher account manager or contact sales on +44 (0) 1325 741 325.
It’s the third distribution deal for ZyroFisher this year, following new partnerships with Mahle and Norco (readers of a certain vintage may recall Norco previously being distributed by Fisher Outdoor Leisure, many years before it joined Zyro).
