ZyroFisher secures exclusive UK and Ireland distribution for MBwear

ZyroFisher has added MBwear to its portfolio, becoming the exclusive distributor of the Italian brand’s technical cycling and outdoor socks and underwear.

From February, ZyroFisher will supply retailers with MBwear products across the UK and Ireland. The company said the partnership aims to expand the brand’s presence by leveraging its retailer network, operational excellence and commercial expertise.

“MB Wear is a fantastic addition to our portfolio of premium cycling brands. The brand’s innovative approach, attention to detail and Made in Italy credentials make its product offering ideal for cyclists of all levels, from amateurs to professionals. We look forward to working with MB Wear and growing its presence in the UK and Ireland,” said Tony Vickers, Head of Brands at ZyroFisher.

ZyroFisher will showcase MBwear’s products at COREbike 26.

Tiziano Dall’Antonia, co-founder of MBwear, added: “Collaborating with a partner of ZyroFisher’s calibre is a fundamental step in our international growth and in achieving our 2030 goal of becoming one of the leading brands for technical sports socks. Their in-depth knowledge of the market and passion for cycling perfectly reflect our brand values.”

Earlier this month, ZyroFisher signed a distribution partnership with Italian components manufacturer Ochain. Under the agreement, ZyroFisher will supply Ochain products to retailers in the UK and Ireland from spring 2026. One of Ochain’s best-known products is its chainring spider, designed to deliver what the brand describes as a “chainless-feeling” ride. The product will be added to ZyroFisher’s portfolio moving forward.

Ochain joined the SRAM family of brands in 2025.