Ochain joins the SRAM group

Ochain has joined the SRAM family of brands. Known for its ‘game-changing’ chainring spider that delivers a chainless-feeling ride, Ochain, has rapidly grown from a prototype to World Cup staple.

Mounted between a bike’s cranks and chainring, Ochain, allows the chainring to freely rotate by a certain amount without the cranks moving, creating a ‘chainless’ feeling. With a bike’s suspension freer to ‘do its thing’ and its transmission able to float smoothly, the result is a calmer, quieter bike. Numerous downhill and enduro World Cup racers use Ochain on many bike models and brands.

“The idea was to have a component that simulates the chainless feeling with the possibility to pedal,” said Fabrizio Dragoni, founder of Ochain.

After founding the company in 2019, Dragoni and his team have taken Ochain through multiple product iterations. Fabrizio will continue to lead the brand from a new dedicated facility in Italy.

While initially conceived as a product for downhill racing, it soon became clear to the Ochain team that, in fact, almost any riders could use it. Now, you’ll find it on everything from downhill race rigs to long-travel e-bikes and even lightweight trail bikes.

To celebrate Ochain joining SRAM, Misspent Summers has created a unique newspaper that will be distributed at the WHOOP UCI Mountain Bike World Series in La Thuile.

Among SRAM’s latest launches were the new Force and Rival AXS and XPLR groupsets. SRAM is distributed to the UK and Irish trade by ZyroFisher.