ZyroFisher takes on Niner distribution for UK and Ireland

ZyroFisher has picked up the UK and Ireland distribution rights to Niner Bikes of Colorado.

Chris Sugai’s brand celebrates its 15 year in business shortly, with the brand now known for much more than the 29″ wheel bikes on which it built its reputation. In recent years the firm has begun to establish a gravel bike portfolio, as headed up by bikes like the full-suspension MCR 9 RDO. The firm works with carbon, steel and aluminium, offering up multiple price points for the consumer.

Niner Europe’s Phillip Lucas said: “We are glad to have added ZyroFisher to our distribution network. The UK’s brick-and-mortar retailers can now rely on ZyroFisher’s well-established sales, service and operations capabilities. We are confident this will greatly improve riders’ access to the Niner brand, its products, and its category-disrupting innovations.”

Stock will begin to arrive with ZyroFisher in January, with dealers interested in taking an account asked to contact the distributor’s bike sales division by email to register an interest. B2B accounts can also log in here.

Zyro Director of Brands, Jonathan Sherwood, added: “We are really excited to be partnering with the Niner brand in the UK & Ireland. Chris Sugai’s vision for what a bike can be has literally become the industry standard for today’s Mountain Bike, and we are looking forward to making their range of products available to retailers across the territory. The innovation and attention to detail in the new range of MTB and Gravel bikes is really inspiring, and we know there are a lot of people in the UK who have been patiently waiting to get their hands on these new bikes”.

Niner joins a slowly expanding bike portfolio for the distributor, which added high-end road and more with BMC back in April.