HIA Velo’s Allied Cycle Works label has now begun production at its Arkansas facility, from which it will ship bikes to the first 30 dealer sign ups, as well as a handful of new overseas partners.
“After our late January launch of the Allied Cycle Works brand at Winter Press Camp, we have never come up for air,” says Tony Karklins, Founder and Managing Director of HIA Velo, Allied’s parent company. “The response has been overwhelming and our message has really resonated with both the domestic and international markets.”
Internationally, Allied’s initial focus has been on the Canadian and the Asian markets. Taking into account the Guru factory acquisition last February, Canada has been described as a natural start for Allied. Podium Imports has thus been selected to represent the label in Canada and will be authorizing Allied’s first 10 Canadian IBDs this spring.
Prioritising Asia over Europe, Karklins has recruited a trio of distributors, stating “Premium, American manufactured brands are highly desirable in Asia and our story has resonated very well there.”
The three are South Korea’s Velogic, Singapore’s T3 Bicycle Gears PTE LTD and Taiwan’s Yao Bike.
Additional markets in Asia and strategic markets in the EU will be announced in the coming weeks.
CyclingIndustry.News interviewed Karklins on his firm’s ambitions back in November. To read more on that, head here.