Bikepacking brand Apidura has furthered its Free Instore Repairs Programme delivering the service via a total of 18 partner stores across Europe, Asia and Africa.
Future rollouts are now planned to cover more countries and feature new stores, alongside those that have already taken part. The programme has repaired 150 packs to date with an associated 300 store interactions.
Repairs have become central to Apidura’s approach to sustainability – the longer a pack is kept in service, the lower its environmental impact, says the brand – and customers can always send their packs direct to Apidura for repair.
Coordinating repairs via partner stores allows the brand to consolidate many repairs into a single shipment, reducing the environmental impact of shipping the packs back and forth. Stores are also encouraged to share Apidura repair guides and are provided with collateral for social media posts that makes it easy to pass on Apidura’s bikepacking expertise to their customers and position themselves as authorities on the subject.
London based Condor Cycles have been involved in the In-store Repairs Programme from the beginning, being the pilot store and then returning for the subsequent two roll outs to date.
Sebastian Young, Managing Director at Condor Cycles, said: “The Apidura In-Store Repair Programme was a great way for Condor to provide value to Apidura owners — some already Condor customers, some new customers. It also gave us the opportunity to communicate that many repairs can be done at home, thanks to the wealth of information available from Apidura. The programme provided a new and different way to talk about Apidura, as well as emphasise that our store has one of the largest ranges of Apidura products in London.”
Apidura hopes the In-store Repairs Programme will encourage conversation around repairs and sustainability that are long overdue in the bike industry.
Tori Fahey, Co-Founder of Apidura, said: “We know retailers are looking for new ways to engage with customers and find unexpected opportunities to create value and believe the In-store Repairs Programme is an excellent way to do just that. It’s a win-win for us as customers learn more about self-sufficiency and repairing their bikepacking gear and our retail partners benefit from increased exposure to customers”.
Packs returned for repair do not have to have been purchased from a participating store, widening the appeal and value of the programme for both the stores involved and Apidura owners.