Avocet adds IBD sales tool to drive new tandem brand sales

Avocet Sports has developed a new website complete with sales tools to assist bike dealers in selling its own-brand tandem introduction – Simmonsohn.

The website (www.simmonsohntandems.com) will act as an intuitive, interactive online brochure that enables dealers to fulfill requests from customers without the space constraints of stocking a tandem.

“There is a growing requirement for tandems, but it is not always easy for independent dealers to stock them due to their size,” an Avocet spokesman said.

“Our solution was to create an online destination that is easy to use and enables dealers to give customers what they want, without the hassle.

“With just a few clicks, they can walk the customer through what type of tandem fits their needs and order it online. Purchases can be made through the website by consumers at a fixed, non-discounted price, but dealers can get access to up to 40% off the RRP, giving them great margins and the flexibility to offer added value to the customers.”

Simmonsohn bikes have a number of stand-out features, including stainless steel small parts and stainless 13 gauge spokes with brass nipples. They come equipped with puncture resistant Schwalbe tyres and in varying frame designs and sizes to suit all riders.