BICO and Eurobike announce long term event partnership

One of the largest purchasing associations within the German bike industry, Bike & Co (BICO), has announced that it will be committing to supporting the new Eurobike Frankfurt show, scheduled to take place from 13- 17 July 2022. The BICO ordering days and EUROBICO will form part of the new concept for the leading trade fair.

Stefan Reisinger, Head of Eurobike and fairnamic Managing Director, said: “Our latest collaboration during the EUROBICO premiere has shown that BICO and Eurobike are a good match and are generating new synergies for the benefit of the entire bike industry. Our new partnership represents the continuation of our shared success and a strong foundation for a broad display of innovations within the sector, as well as a high-quality exchange between experts as part of the future Eurobike.”

The agreement will exist over a period of three years, up to and including 2024. BICO’s involvement in the trade fair extends across all five days of the event and also includes an evening event.

Jörg Müsse, BICO Managing Director said: “BICO is very keen to support the efforts to provide fresh impetus for a leading trade fair focusing on the topics of bikes and cycling. Frankfurt as a venue is centrally located and also readily accessible for international visitors. The concept behind the Eurobike 2022 trade fair is very promising, which makes it easy for us to take the decision of compacting the trade fair calendar in the interest of our specialist retailers. Sadly, though, it does mean that BICO will be bidding farewell to the very successful BIKE&CO order days. Nevertheless, we believe that an important central trade fair will be able to strengthen the high level of interest in our product and cannot fail to bring gains for the industry as a whole.”

The 30th edition of Eurobike will take place from 13-17 July 2022 in its new location of Frankfurt am Main. For more information, visit: www.eurobike.com.