Bob Elliot signs SunRace and Sturmey Archer distribution deal

Bob Elliot is to join a number of other UK distributors in carrying stock of SunRace and Sturmey Archer goods.

Due in stock by the end of the week, both label’s aftermarket goods are now live on the distributor’s website and available to order.

SunRace has been gaining ground as an OEM selection in recent years, gaining popularity as an alternative to SRAM and Shimano with products like its 11-50T cassette, which comes priced at less than £110. The large ratio cassette is built to be compatible with Shimano freehub bodies and is said to offer a similar range to SRAM’s sought after 12-speed flagship, Eagle.

Paul Elliot, Director at Bob Elliot told CI.N: “We are delighted to bring in SunRace and Sturmey Archer products to our portfolio, joining an already successful distribution network in the UK. We plan to increase our range further over the coming weeks and months. We have been in communications with SunRace for a number of years but it is now we believe the timing is right to add the brand to our collection”