Bold Sox Footwear launches in the United Kingdom with Bob Elliot & Co
Sox Footwear is launching in the United Kingdom through a new distribution partnership with Bob Elliot & Co.
The South African socks brand was founded in 2016. Manufactured in SA, all the designs are created in-house at the Sox Factory in Pretoria. Each design is handpicked with the latest colours and pattern trends in mind and the firm uses high tech true print to avoid fade or wash out. Each sock is knitted to with its own PolyLon36 Fiber.
The brand said: “Sox Footwear is built on innovation, performance, and bold fun designs – and we’re excited to bring that to the UK market through a partner that truly gets what we’re about. As market leaders and trend-setters in performance and lifestyle socks, we’ve seen strong traction internationally, and the UK has always been a key focus for us. This is just the beginning, and we’re looking forward to building something strong together.”
Bob Elliot Director Paul Elliot said: “We’re excited to have the opportunity to work with Sox Footwear exclusively in the UK. The brand will bring stores colour, a technical product and lots of fun along the way! Our aim is to make Sox Footwear visible and accessible for stores, with an ease of ordering for stockists or those who want seasonal promotions! Stock is arriving for September availability with POS options to follow soon after.”
Bob Elliot Account Manager Stacey added: “The Sox Footwear stand immediately stood out to me at Eurobike with its bold, creative designs. As a passionate cyclist, performance matters just as much as style – and Sox Footwear delivers on both. Their socks not only look great but also meet the technical demands of serious riding. I’m really looking forward to getting out into stores and sharing this exciting brand with fellow cyclists.”
Bob Elliot is listing around 30 design variants from the brand. As noted above, Bob Elliot has POS support available for shops. SRP is £14.99. Dealers can enquire with their sales contact and through [email protected] for more information.
