Cane Creek has revealed Brent Graves, most recently known for his Director of Road role at Specialized, as its new president.
Graves has a long history in the bike world, having held positions with Iron Horse, Answer-Manitou, BMC, Free Flite Bicyles and Diamondback.
“We consider ourselves fortunate,” said Alan Brookshire, chairman of the Cane Creek board and an executive director at Oppenheimer & Company, Inc.
“Brent is the ideal leader to execute our strategic plan and advance the company’s mission and objectives of creating value for our customers and stakeholders.”
Graves made his introductions on Tuesday at a ‘town hall’ meeting in which he addressed the employee-owned business.
“I remember learning of the Aheadset in a New Orleans shop in 1991,” said Graves, “and from there we have all witnessed great things from Cane Creek. I am super excited about joining the Cane Creek family, and I feel honored to have the trust and support to help write the next chapter of the brand.