British cycling has announced today it has reached 150,000 members for the first time; revealing a threefold increase in the membership base since London 2012 Olympic and Paralympic Games.
A further milestone has also been reached; for the first time in the organisation’s history over half of all members now opt for a ‘Ride’ or ‘Commute’ membership.
This is timely, as British Cycling launches its ‘Let’s Change the Way We Move’ campaign which aims to, “Inspire communities, businesses and decision makers to make their move towards transforming Britain into a great cycling nation.”
According to the organisation, a major driver of membership sales continues to be access to third party liability insurance and legal cover. In the past six years, Leigh Day, British Cycling’s legal service provider, have recovered damages totalling over £36.8m for members at no additional cost.
Julie Harrington, British Cycling Chief Executive, said: “As the national governing body for cycling it is absolutely vital that we are an organisation that represents everybody who rides a bike – however they choose to do it. While today’s announcement is another landmark achievement, I’m even more thrilled by the way we continue to tailor our offer to all types of rider, and in particular how we are continuing to attract more women, commuters and fans of the sport into the British cycling family.”
British Cycling Commercial Director, Jonathan Rigby, added: “Our membership offer provides great support for our members in the many and varied ways which they ride, but in turn our members enable us to develop innovative programmes for children, support clubs in our communities and campaign for better streets for cycling all over Britain.
“We are absolutely determined to see this number grow and grow in the coming years, as we work towards fulfilling our ambition of transforming Britain into a truly great cycling nation.”
You can become a British Cycling member today from £24 per year, and find out more here: britishcycling.org.uk/membership.