Eurobike has announced it will include an area dedicated to new mobility solutions and trends at this year’s show which “go beyond” the bicycle.
The show plans to incorporate visitors from the small electric vehicle sector, automotive industry and platform providers, in a bid to bring themes of micromobility together under one roof.
The Centre for Future Mobility at business consultants McKinsey estimates the global 2030 market potential for micromobility at $300-500 billion, with stakeholders having already invested nearly six billion dollars in start-ups in this sector.
Stefan Reisinger, Head of Eurobike and responsible for bike, micromobility and outdoor at Messe Friedrichshafen, said: “Under the micromobility heading, mobility solutions are becoming increasingly connected and seamless. In the digital age, city dwellers will use just one smartphone app and decide according to the situation, the weather and their requirements, whether to use an e-scooter, a bike-sharing scheme, public transport or car-sharing.
“Urban mobility in the future will mean that people will no longer define themselves as cyclists, drivers, or public transport users, but instead decide spontaneously, according to the situation, which form of transport best fits their requirements – or maybe even just which form offers them the most enjoyment.
“This development will also be reflected more clearly in the future at Eurobike, as the leading international trade show for bikes and all bike-related matters. Moreover, innovations in the traditional bike and e-bike sectors are increasingly influenced by digital developments.”
Hall A1 has increasingly established itself as the focal point for new forms of mobility at the trade show.
Eurobike Project Manager, Dirk Heidrich, added: “For 2019, we have numerous new exhibitors for this special area from the small electric vehicle sector as well as players from the automotive industry and platform providers. Our decision last year to bring mobility themes together at a central location is making waves beyond the traditional boundaries of the bike industry.”
A new media event, Urban Mobility Media Days by Eurobike, premières 10-11 July in Frankfurt am Main, where major mobility brands will be giving the media a first look at new developments for 2020.
This year’s Eurobike takes place 4-7 September, with the first three days open to the trade while the 7th, Festival Day, once again celebrates consumer enthusiasm.