British Cycling now targeting cycle commuters

British Cycling has launched its first membership package specifically geared towards cycle commuters, including liability insurance and legal cover, and a say in the organisation’s advocacy work.

The organisation says that its total membership now exceeds 145,000, up from 16,500 in 2005, in the days before the London 2012 Olympics and GB’s Le Tour successes, to name a few. There is now a 50:50 split between competitive and leisure riders, a sign of “the changing face of cycling in Britain”, BC said.

Recent Department for Transport stats indicate that 4% of all commuting trips were cycled.

British Cycling Commercial Director Jonathan Rigby said: “The growth in our membership over the past two decades has been astonishing, and we’re determined to accelerate this growth even further as we work towards our ambition of transforming Britain into a great cycling nation.”

The first 100 to purchase a new membership get a free See.Sense ACE intelligent bike light thrown in.