Custom singlespeed label Big Shot Bikes goes up for sale

Colorado singlespeed specialists Big Shot Bikes has announced its intention to sell the business.

“We have grown a fantastic bike brand based on a unique business model. As the original owner, I am proud of how far the company has come, and the role we have played in the mass customization field,” said Matt Peterson, founder and chief executive officer of Big Shot Bikes. “This was a difficult decision for us, which we made after carefully assessing the needs of our business. We are confident that new ownership can build on the profitable foundation we established over these last nine years, and steward this company into an even more successful future.”

In business since 2009, Big Shot allows buyers to customise the colours of their bicycle online using the company’s customisation software. Starting as a direct-to-consumer company, it then expanded into brick and mortar bicycle shops offering a pre-configured line of single-speed bikes and pioneering a point-of-sale customization kiosk that allows retailers to offer customized bicycles on the sales floor.

The sales model garnered attention from publications such as Entrepreneur Magazine, which showcased the company for its leadership in the field of mass customisation.

More recently the company has expanded into producing corporate branded bikes for companies such as Odell Brewing, Power Aid, and Ketel One Vodka.

Mr. Peterson continued: “I would like to thank our customers and dealers who have supported the strengthening and growing of the brand, and we hope the company has many more years of growth. Big Shot Bikes now presents a tremendous opportunity for a new owner to bring new resources, creativity and focus to ensure the company becomes an enduring success.”