Cycle Show responds to growing consumer demand with dedicated women’s cycling area

The UK’s Cycle Show is for the first time to host a dedicated women’s cycling area, measuring 1,200 square feet.

Set for the Birmingham NEC Arena from September 23rd to 25th, the Velovixen-sponsored space will also host practical demonstrations, live Q&A sessions and guest speakers. Guests include Olympians Jo Rowsell Shand and Dani King, Editor of Total Women’s Cycling Michelle Arthurs, journalist Adele Mitchell and CyclingIndustry.News columnist and ambassador for women’s cycling Chris Garrison, among others.

Speaking on the announcement, Director of the Cycle Show, Chris Holman, said: “Women’s cycling has enjoyed a significant increase in participation over the last few years with the likes of the Aviva Women’s Tour and the Breeze Initiative, plus the incredible success of GB women’s riders.

“Budding cyclists now have a host of British role models across the road, track and mountain bike disciplines, and we’re really excited to be welcoming star riders such as Dani King and Jo Rowsell Shand, plus downhill champion Manon Carpenter and Kinesis’ cyclocross racer Hannah Payton.

“The introduction of the VeloVixen Women’s Cycling Hub is a natural evolution for the Cycle Show in response to the rapid growth of women cyclists and is designed to engage both new and professional riders.”

Sitting alongside the speaker zone will be the VeloVixen megastore, showcasing dozens of female cycling brands. The store will give women the opportunity not only try on products before purchase, but also to compare hundreds of products designed specifically for them, each combining top quality fit and design.

The Cycle Show anticipates over 300 companies will exhibit and over 27,000 are expected to attend the show, say the organisers.

If you are in the cycling business you may register for a free of charge pass to the opening trade day. Click here for the registration form.