In the latest edition of the Cycling Business Podcast, former Canyon UK GM, Alex Palmer delves deeper into the issue of consumer direct sales in the bike business.
With the growth of online brands such as Canyon, consolidation of online retailers with Wiggle’s acquisition of Chain Reaction, and both Trek and Giant implementing click and collect services – where does this leave the rest of the industry and in particular the increasingly challenged brick and mortar retailer?
Two guests from both sides of the consumer direct debate; Brendan Quirk, founder of Competitive Cyclist and now President of Rapha North America, and Eric Bjorling, Brand Communications Director with Trek Bikes, partake in the discussion. Within you’ll hear what made Competitive Cyclist a success, as well as how Trek prepared for launching an omni-channel strategy. Finally the podcasts discusses what can we all learn from Bonobos, Warby Parker and Amazon.
Listen to the episode below or download on iTunes here: