In a talk at the Velo City conference in Taipei, Burkhard Stork, CEO of ADFC (the German Cyclists’ Association) has revealed that a tenth of Germany’s tourism income stems from cycle toursim.
Generating some 9 billion Euro annually, Germany’s cycle tourism income largely stems from the 26 million domestic day trips made and six million Germans who partake in cycling holidays each year.
Stork pointed to three key components in the success; 1. They operate with high quality products, 2. They have one route operator fully responsible for all components (infrastructure, services, promotion) of each route, 3. They operate with wide target groups not focusing on a niche market.
Louise Böhler further pointed to the Bett&Bike platform as a key driver for cycle tourism. Detailed here, Bett&Bike assists travelling cyclists in finding the right accommodation, with 5,500 certified cycle friendly hotels, hostels, camp sites and B&Bs signed up. Bett and Bike even extends down into lower Austria.