Bosco host networking sportive for Digital Marketers, E-Comm, Brand and Retail professionals

Digital Cycle South, a sportive for Digital Marketers, E-Comm, Brand and Retail professionals, offers the opportunity to ride with other business leaders in the industry, have fun, and raise money for the Bosco partner charity, 1moreChild.

Hosted by Bosco, starting and finishing in Princess Risborough, Digital Cycle South takes place on the 6th October. The Chilterns ride is an 80miles /120km circular route, exploring the rolling hills which the areas is famed for. Riding through the Chilterns also means taking in some excellent coffee stops, and a fabulous lunch.

The ride is sponsored by IMRG and Ride25.

Each ticket includes breakfast, 2 coffee stops and lunch – plus full support from the amazing Ride25 crew. This is £45 a ticket plus VAT. A receipt will be emailed to you from Stripe.

To sign up for Digital Cycle South click here.

With Bosco already having a raft of Cycling Industry specific insight, gained from working with Sigma Sport, the business describes itself as, “a team of leading e-commerce practitioners, global digital marketing specialists and some of the most experienced data scientists in the world.”

To find out more about Bosco, click here.

Looking at the challenge which many Cycling Industry marketers today face – how to engage a non cycling audience, potential new customers who do not see themselves as ‘cyclists’ – Jo Rigby points out that a pivot to messaging around people exploring new ways to travel, reducing cost and environmental impact, is just one part of a mindset shift the industry needs to undertake. To explore this train of though, and the insights shared, click here.