CyclingIndustry.News’ latest trade journal available to read online

CyclingIndustry.News’ fourth trade journal of the year is now available to read online, or is downloadable in pdf format by clicking here.

The issue begins with the usual front line retail opinion, where CI.N asks the trade how they have navigated through the unprecedented issues that the cycling industry has experienced in the past year, how retailers have adapted to the climate of low availability, whether the demand will sustain, or whether we will end up with too much stock in the market.

Following, readers can also see a snippet from CyclingIndustry.News’ annual Independent Retailer Study (available to purchase in full here) on workshops and wages. Here CI.N explores the service centres’ pricing and mechanic wages with year-to-year comparison.

Next up, we turn to an analysis of e-tail stock trends throughout the market with Andrew Isenman’s second article for CI.N, exploring stock levels with online retail giants before and during the pandemic using a technique called time series forecasting.

Additionally, CI.N dives deeper into the retail trend of custom apparel and own brand, with analysis from brands such as Wildoo, Ribble and Primal Europe.

In this issue CI.N also analyses the future for titanium in manufacturing. Our market report this year found 15% of indie stores are planning to divert more cash toward the gravel bike segment in 2021. The article discusses how this has had a warming effect on the titanium market with frames from the nation’s top builder’s often having an off-road edge.

Furthermore, following on from the previous CI.N trade journal, this issue boasts a more in depth analysis on the industries drive train supply where CI.N asks will internal gearhubs and belt drives be a surprise beneficiary of the pandemic, or where they already gaining popularity?

There’s plenty more in the latest trade journal including:

• A profile on ION where Sean Reynolds makes the case for keeping your customers in one piece with Ion goods.
• A profile on 661 and its new distributor Upgrade Bikes.
• An opinion piece on Retail’s next step
• A column on bike fitting, where biomechanics expert Jon Iriberri discusses how customer loyalty can be built around just a single professional pairing of product to person.
• A retail profile on NorthRoad Cycles on taking an own-brand in-store.
• A MiRider profile, which sees Sales Director Matthew Higginson discuss its somewhat under the radar success
  story of the e-Bike marketplace.
• An analysis piece on the subject of business-to-business cycling insurance
• A profile piece on Raleigh’s cargo bikes
• An ‘ask the boss’ column featuring Lyon Equipment, where Founder Jonathan Capper joins new Cycle Market Manager Jordan Lunn to discuss what the distributor’s knowledge can add to retailer’s businesses.