Cyclorise picks up UK distribution for Reverse Components

Cyclorise has been appointed official UK partner for Reverse Components, bringing the Black Forest-based brand to the British bike trade.

Reverse has been producing strong and reliable MTB products to high safety and quality standards since 2004, from its Freudenstadt HQ.

Visitors to last weekend’s Malverns Classic festival were able to view much of the Reverse range in person.

Cyclorise is picking up distribution duties following Fli Distribution, which sadly went into administration earlier this year.

Reverse Components is available through distribution channels in 25 countries around the world and has been working on the UK market for the last 18 months. Reverse Components’ owner and CEO Peter Schmid said he was keen to maintain momentum and continue to support the retail partners they’ve already had great success with.

He added: “We are excited to start working with Cyclorise as our new UK distribution partner. The team are forward thinking and responsive, with a real passion for the sport of mountain biking. We look forward to continuing our expansion in the UK with the Cyclorise team.”

Thomas Dibley of Cyclorise added: “At 6 years old, Cyclorise has long-craved a premium components brand to join the portfolio which reaches beyond our usual ‘niche’ tastes. Reverse Components satisfies my personal demands for quality and USPs, while offering a large range of product at reasonable prices. It’s an entire new audience in ways, while still sitting nicely with our existing customer interests. We can’t wait to visit our dealers and show them the range in detail.”

That range includes the likes of the single speed kit and Colab chain tensioner.